Nina Barton, a seasoned consumer brand and e-commerce leader, joins Natrol and Jarrow Formulas today as Chief Executive Officer. Barton brings her more than two decades of experience accelerating consumer businesses, most recently as Global Chief Growth Officer at Kraft Heinz. She is widely recognized as an inspiring team builder and innovator who has successfully built iconic brands while navigating rapid disruption in consumer industries.
“It is a fantastic opportunity to accelerate the Natrol and Jarrow Formulas brands in a category that has ever increasing consumer demand,” Barton said. “I look forward to building on the enormous success of the Natrol and Jarrow Formulas teams as we continue to serve our consumers by providing high quality products.”
Barton will lead Natrol and Jarrow Formulas as one combined company with more than 600 employees. The goal remains the same—continue to serve our consumers by providing high quality products, invest in developing new products and capabilities to enhance our customers’ health and wellness.