Monday, July 12, 2021

Natrol LLC New CEO Announcement

New Natrol CEO Nina BartonNina Barton, a seasoned consumer brand and e-commerce leader, joins Natrol and Jarrow Formulas today as Chief Executive Officer. Barton brings her more than two decades of experience accelerating consumer businesses, most recently as Global Chief Growth Officer at Kraft Heinz. She is widely recognized as an inspiring team builder and innovator who has successfully built iconic brands while navigating rapid disruption in consumer industries.

“It is a fantastic opportunity to accelerate the Natrol and Jarrow Formulas brands in a category that has ever increasing consumer demand,” Barton said. “I look forward to building on the enormous success of the Natrol and Jarrow Formulas teams as we continue to serve our consumers by providing high quality products.”

Barton will lead Natrol and Jarrow Formulas as one combined company with more than 600 employees. The goal remains the same—continue to serve our consumers by providing high quality products, invest in developing new products and capabilities to enhance our customers’ health and wellness.

Wednesday, April 14, 2021

Another new, innovative line of Melatonin products—Natrol® SLEEP+ gummy blends

New Natrol Sleep+ melatonin herbal blends

Today we launch Natrol Sleep+, a quality line of innovative sleep aid gummies designed to help adults and kids get more restful and revitalizing sleep than ever before.† By combining our #1 US Brand melatonin^ with secondary wellness ingredients that have immune health, calm and beauty benefits, we’re able to target more than one area of well being to help with an even better night’s sleep.†

An essential part of a person’s overall health and well-being is the quality of sleep they get. Since we’re known as the “sleep” company among our loyal consumers^, and being mindful of the recent variety of stressors that have been affecting sleep-wake cycles, we became more relentless than ever in our pursuit to help the world get a better night’s sleep. By leveraging our strength in the category, we developed the multi-beneficial Sleep+ melatonin “Plus Up Your Sleep” gummies.

The innovative herbal blends include:

As are all of our gummies, Natrol Sleep+ supplements are 100% drug-free; non-GMO; vegetarian & gelatin free; have no synthetic dyes, artificial flavors, sweeteners or preservatives; and taste great.

New Natrol Sleep+ products can be found on our Natrol product site and in the VMS aisles nationwide. If you are interested in more product information or want to become a Natrol distributor, please contact us today.

Monday, December 28, 2020

Extensive Natrol® IMMUNE SUPPORT Product Line Available

Natrol Vitamin B-ComplexDid you know that our flagship product—Ester-C®, a highly assimilated form of vitamin C—was our first major product launch in 1986? A celebrity in the supplements world, Vitamin C is well known for its strong antioxidant properties that help support immune health.

Today Ester-C has evolved into one of our best sellers: Easy-C. Easy-C is accompanied by a wide array of Natrol immunity and antioxidant products that are available to our domestic and international distributors to help with the global fight against COVID-19.

Natrol Immue Support products
In addition to Easy-C, our robust line of Immune and Antioxidant Support products includes new Immune-Biotic, Zinc, Immune Boost, Elderberry, Vitamin-D, Quercetin, Pycnogenol, JuiceFestiv, and many more body-defense fighting products.

With over 40 years of successfully developing health and wellness solutions for consumers around the world including NSF and USP accreditation, Natrol is considered one of the preeminent VMS immune-health product manufacturers in the world.

For more information regarding our Immune Health product line or how to become a Natrol distributor:


Monday, December 14, 2020

New Anti-Stress and Anxiety Natrol® ‘Relaxia’™ Launched Successfully in 2020

New Natrol Relaxia line of stress reducing products

Launched in March 2020, Natrol Relaxia has rolled out successfully in the U.S. and internationally over the past year. The innovative formula is a drug-free, non-habit forming supplement for combatting occasional stress and anxiety. The new product line is the latest in mood enhancing and stress relieving innovations from Natrol.

Natrol Relaxia comes in three formulations that are 100% drug-free and non-habit forming: Day Calm, Night Calm and Ultimate Calm:

  • New Natrol Relaxia Day CalmNatrol Relaxia Day Calm Gummy is a fast-acting gummy designed specifically to relieve daytime stress. A soothing-blend of 5-HTP, L-Theanine and Lemon Balm; Day Calm is formulated to help promote a feeling of calm. Day Calm is non-GMO, vegetarian; and both gelatin & gluten free.

  • New Natrol Relaxia Night CalmNatrol Relaxia Night Calm Gummy is a fast-acting gummy designed to relax the mind and help sleep happen faster.Ϯ A soothing formulation of 5-HTP, L-Theanine, Lemon Balm plus Melatonin, Night Calm is also non-GMO, vegetarian; and both gelatin & gluten free.

  • New Natrol Relaxia Ultimate CalmNatrol Relaxia Ultimate Calm is our strongest stress fighter, Ultimate Calm helps promote a feeling of calm and balance. Made of four calming herbs—Ashwagandha, L-Theanine, 5-HTP and Lemon Balm—Ultimate Calm helps manage stress and reduce occasional anxiety and tension throughout the day.

If you’d like more information about this revolutionary product line, please contact us here for more information.

Tuesday, December 1, 2020

Natrol LLC Purchase by New Mountain Capital

Dear Valued Natrol Constituent,

We are excited and proud to announce that New Mountain Capital has acquired Natrol LLC.

New Mountain Capital logoThe acquisition represents an exciting opportunity for our Natrol team to partner with New Mountain Capital to take our company to the next level of success. The acquisition means we will continue to expand on our line of high quality products—several with USP certification—through industry-leading new product innovation, and by providing universal access to our products via our network of international retail and online partners.

Also, this year marks 40 years of success in the nutraceutical supplement business for cGMP-certified Natrol, the undisputed USA market leader in sleep aids with its #1 Melatonin brand^. Natrol Melatonin boasts an extensive product line available in many consumer-friendly forms including Fast Dissolve and Time Release tablets, gummies, and liquids for both adults and children. Natrol is also a market leader in the “Mood & Stress” category with the #1 USA brand of 5-HTP (Hydroxytryptophan drug-free stress relief)^, and its companion line of calming products including Relaxia™ with ashwagandha, as well as Kava Kava, DHEA and more.

Natrol Immue Support productsIn addition to the “Sleep Support” and “Mood & Stress” product lines, Natrol focuses on “Brain Health” with its innovative, clinically-proven Cognium® and other memory-health products; “Beauty & Healthy-Aging” with Biotin, Collagen, and more; and currently “Immune Support” that includes Natrol’s extensive line of powerful immune health products: Elderberry, Zinc, Quercetin, Pycnogenol, Prebiotics & Probiotics, Vitamins C & D, among others.

On the international front over the last three years, as a result of our high-quality product line and broad scale availability, the Natrol brand has become more relevant to our global consumers who have rewarded us with higher consumption and higher shares in many countries.

We will continue working with scientists and our Scientific Advisory Board to develop relevant new innovation in the marketplace, especially in Immune Health in order to help our consumers strengthen their immunity at this delicate time for everyone around the world.

We appreciate your continued support and look forward to serving you in the future!

Andrew Houlberg, Natrol LLC President
President Natrol LLC

^Ongoing Nielsen, xAOC studies

Wednesday, July 22, 2020

Natrol production facilities receive highest NSF grade

Natrol NSF certificationThanks to the hard work of our Operations department staff who have been working relentlessly for over a year to meet new NSF (National Sanitation Foundation) audit standards, I’m proud to announce that Natrol has been awarded an “A.” NSF is the U.S. independent organization that’s authorized to audit a company’s manufacturing processes to be sure they comply with American National Standards for safety, quality, sustainability and/or performance. To receive their highest grade, is a big compliment.

NSF logoIn January 2019, NSA issued new, more expansive guidelines and a new grading system for dietary supplements production. Prior to then, NSF audits were issued as either “Pass” or “Fail” and the guidelines were less extensive.The registration process can be reviewed on the NSF website here.

Edcel LadoniaWe put Edcel Ladiona, our Associate Director of Quality Assurance and Quality Control, in charge of the effort. “Last year, we had 12 minor observations because NSF had just issued a new set of standards prior to our 2019 audit,” explained Ladiona. “As part of the new requirements we had to develop a food safety plan, a food defense plan, crisis management procedures, a management review of quality systems, among other things.”

Since the 2019 audit, Natrol’s Operations team has spent many months making the necessary changes to meet or exceed the new requirements. “This year we couldn’t be prouder of our operations team and leadership’s support of our goals. Our hard work paid off. We were only assessed one minor observation and awarded the highest grade—an ‘A’,” Ladonia touted proudly. “If NSF issued plus and minus grades, we would have been given an ‘A+’. The NSF auditor recognized the leadership support and praised the organization as a whole.”

Ms. Edcel Ladiona, Associate Director QA/QC, has been working in the Quality field for over 25 years. Prior to immigrating to the United States, she studied Biology for three years. She then graduated with a B.S. degree in Chemical Engineering from Cebu Institute of Technology and worked at Procter and Gamble Philippines for a year. In the United States, Edcel has worked in Quality for a variety of companies, including food, pharmaceutical, nutritional, and cosmetics. Aside from working in Quality, Edcel was a FSSC 22000 lead auditor and PCQI certified.

Wednesday, May 13, 2020

How has Natrol been affected by COVID-19?

Natrol employee get temperature taken before entering facilityFirst, Natrol wishes everyone continued health and well being during this difficult time. COVID-19 (CV19) is far from gone and until a proven vaccine is developed, herd immunity is achieved, or effective medical treatments are provided; our private and public lives will simply not be the same and perhaps will never again be the same.

Many industry sectors have been affected dramatically by the pandemic, either negatively or positively. Natrol’s industry sector—vitamins and supplements—has grown dramatically because consumers are, now more than ever, looking for ways to reduce the risk of catching the virus or lessening its impact if contracted. Natrol, as a pioneer in developing high quality nutraceuticals for better health and wellness, is deemed an essential business and has never stopped operations since the CV19 outbreak.

Natrol entrance disinfectant stationHere is the status of our business since February:
  • Natrol sales have surged dramatically as distributors, especially “onliners” (online retailers), have placed orders sometimes twice as large as normal.
  • Natrol production facilities have been running at full capacity.
  • Non-production employees are working remotely.
  • We’re sharing best practices with our business-to-business partners, and also learning from them.
  • We’re taking all required and additional safety measures in our production facilities:
    • Extra cleaning and sanitizing to ensure the cleanest and safest environment.
    • Social distancing.
    • Medical grade masks required.
    • Mandatory temperature checks for all employees prior to entering.
    • Visitors not allowed inside.
    • Employees who feel unwell stay home, visit their medical professional and follow their guidance.
    • Confirmed CV19 cases are sent home to monitor and self-isolate, and contact tracking is performed.
Masks are mandatory at Natrol facilitiesAs a result, Natrol is meeting and exceeding all state and national government regulations.

We also want to announce that in early April 2020, we added the ability for consumers to purchase all Natrol products directly from us on This direct-to-consumer distribution channel guarantees our customers the freshest Natrol products available anywhere and makes it extra easy and safe to get products while sheltering at home.

Not surprisingly due to current demand, many of our favorite Immune and Antioxidant Health Support products such as Immune Boost, Easy-C, Quercetin Complex, and Zinc, are temporarily out of stock. But we are working hard to refill those inventories and maintain them in stock for the unforeseeable future.

As a societally concientious company, Natrol is also finding that as we are learning to productively work remotely--via phone, email, and various video and screen sharing apps—the collateral benefits are helping to improve the planet's health. With reduced commuter driving miles comes reduced oil consumption resulting in reduced air pollution levels. A health and wellness change we can all welcome.

To conclude, everyone at Natrol wishes you and your loved ones the best during these difficult times. Stay safe, and help stop the spread! If you have any questions about our operations, please feel free to contact us.