Natrol LLC New CEO Announcement

Nina Barton, a seasoned consumer brand and e-commerce leader, joins Natrol and Jarrow Formulas today as Chief Executive Officer. Barton brings her more than two decades of experience accelerating consumer businesses, most recently as Global Chief Growth Officer at Kraft Heinz. She is widely recognized as an inspiring team builder and innovator who has successfully built iconic brands while navigating rapid disruption in consumer industries.

“It is a fantastic opportunity to accelerate the Natrol and Jarrow Formulas brands in a category that has ever increasing consumer demand,” Barton said. “I look forward to building on the enormous success of the Natrol and Jarrow Formulas teams as we continue to serve our consumers by providing high quality products.”

Barton will lead Natrol and Jarrow Formulas as one combined company with more than 600 employees. The goal remains the same—continue to serve our consumers by providing high quality products, invest in developing new products and capabilities to enhance our customers’ health and wellness.

Another new, innovative line of Melatonin products—Natrol® SLEEP+ gummy blends

Today we launch Natrol Sleep+, a quality line of innovative sleep aid gummies designed to help adults and kids get more restful and revitalizing sleep than ever before.† By combining our #1 US Brand melatonin^ with secondary wellness ingredients that have immune health, calm and beauty benefits, we’re able to target more than one area of well being to help with an even better night’s sleep.†

An essential part of a person’s overall health and well-being is the quality of sleep they get. Since we’re known as the “sleep” company among our loyal consumers^, and being mindful of the recent variety of stressors that have been affecting sleep-wake cycles, we became more relentless than ever in our pursuit to help the world get a better night’s sleep. By leveraging our strength in the category, we developed the multi-beneficial Sleep+ melatonin “Plus Up Your Sleep” gummies.

The innovative herbal blends include:

• Natrol Sleep+ Immune Health – supports a healthy immune system for more revitalizing sleep.†
• Natrol Sleep+ Calm – helps calm an active mind and body so falling asleep is easier.†
• Natrol Sleep+ Beauty – helps with better sleep for refreshed and renewed morning wake-ups.†
• Natrol Kids Sleep+ Immune Health – supports a child’s healthy immune system to help them with more refreshing sleep.†
• Natrol Kids Sleep+ Calm – helps calm a child’s active mind and body before bedtime to make falling asleep easier.†

As are all of our gummies, Natrol Sleep+ supplements are 100% drug-free; non-GMO; vegetarian & gelatin free; have no synthetic dyes, artificial flavors, sweeteners or preservatives; and taste great.

New Natrol Sleep+ products can be found on our Natrol product site and in the VMS aisles nationwide. If you are interested in more product information or want to become a Natrol distributor, please contact us today.